Consider the potential business you're missing out on in the social media world. According to Hubspot, “social media provides almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.”
If you aren’t utilizing e-newsletters, social media, and blogging to drive traffic to your website, you could be missing out in a big way. We’ll help explain how building a quality and authentic social media presence will inevitably lead to more growth for your business. Here’s how it works:
No two Facebook business pages will grow at the same pace or in the same manner. Industry, consistency, commitment and quality content are all things we believe must be taken into consideration.
However, it makes sense that as your social media followers increase, your pool of loyal customers will increase. You’re in front of more people who want to hear from you on a consistent basis. With more attention on social media, you will start to see an increase in what is called “engagement”. This comes in the form of comments, people sharing your post or a post that tags your business. As engagement increases the platform’s algorithm will start to show your content more often to more people.
This is similar to the influence of having several friends recommend the same florist to you. Customer referrals are a strong source of new business and we believe social media is a way to generate the same type of authentic conversations.
What Can Loyal, Online Customers Do For Your Business?
The simplest answer? They help spread the word about your business both directly and indirectly.
This is an important fact to consider as a business owner - no matter what your service or product is. Take a moment to note how your last five customers were referred to you.
Social media takes this element of sharing and trust that your customers feel with your business and puts it on public display. The best part? It works in the background as you continue the face-to-face work of running your business.
Need More Convincing?
Users of Facebook spend nearly 50 minutes every day scrolling through their newsfeed, interacting with content shared by their friends or businesses they follow.
If a current customer takes to Facebook to share how beautiful their new kitchen remodel is and tags your business, that customer’s friends have now seen your business in the best light possible: from a happy customer.
How does this exposure translate into more business? Earlier, we explained that with more engagement (comments, shares, and tags), you'll gain more loyalty from your followers. Filament takes that loyalty and encourages them to follow through on your "call-to-action".
Wait - What Is A Call-To-Action?
The goal is to continue guiding social media followers down the path of engaging with you - until they become paying customers.
Remember: Building A Great Reputation Takes Time
Whether it exists face-to-face or online, a great reputation requires time, commitment and patience. Last month’s blog, “Master Online Marketing For Your Small Business”, will get you started on the right path. If you don’t have the time or resources to grow followers and loyal customers online, give Filament a call.
Additionally, 49% of their website traffic was driven by people typing their exact web address - which was visual in every social media post. Combined, it’s fair to say that 83% of that month’s traffic was generated by an active and authentic social media presence.
What Internet marketing topic would you like the Filament team to cover next month? Comment below with your burning online marketing questions.