Here at Filament, we believe in doing good in the community. We work hard to help our clients grow and build the local economy. And, we volunteer to support causes that we believe in. Right now, we're actively supporting the Leukemia & Lymphoma Society's Man and..
Here at Filament, we're feeling the March Madness fever. And, as online marketers and content creators, we're starting to see some unique comparisons when it comes to branding and basketball. In both business and sport, if you want to be a winning success, you’ve..
Kelly here! With 2018 fast approaching, I've found myself focused on a higher-level vision for next year. By stepping back and approaching the big picture first, I should be able to set realistic growth goals for myself and Filament. Here are a few tools that I'm..
If you're a business owner, you've certainly seen the term "SEO" and you've been pitched about your need for SEO marketing. Yet, there's still a lot of confusion about this specific type of online marketing. Almost any business can gain traction online quickly with..
Kelly here! I'm slowing down and integrating more mindfulness into my life...or at least trying. I've been asking for podcast recommendations this month, so I've got a few new ones to share with you. I still find myself listening to a lot of business shows, yet,..
You spend hours on well branded online content and blogs for your business. Then what? For many businesses, once it's posted on their website, it's never touched again. It doesn't make a lot of sense from either a cost or marketing standpoint, does it? Here, you'll..
Hard to believe, but we've been hosting mindshine each month for a year.
And what a year it's been. We have so much gratitude for this experience:
Kelly here! I've got a few things on my mind this month, from being sick, to facing fear and remembering to CARE about the consumers we try to get in front of every day. I love learning, and sharing leadership resources, so my hope is that some of these will come in..
It's August 15, 2017.
The topic for this month's mindshine was chosen long ago, and guests were invited well before the tragedy of Charlottesville came into play. Yet, we gathered only a couple of days after the impactful events in Virginia. The conversation around..
Many prospects come to us asking for help with social media marketing. We absolutely believe in the power of social, yet we try to get each business to think, first, about the foundation of their online presence: their website. Now more than ever, original content..
There's No Need To Be A Numbers Wiz To Master Analytics
A lot of our clients, and business owners in general are mystified by social media marketing - in particular - knowing how to analyze what is and isn't working. Facebook prides itself on being innovative, so..
Kelly here! This month, I've found (and revisited) a few interesting leadership resources to help me stay focused, be a better leader, and grow my business. Happy to share!
Seven Deadly Sins.
Sloth. Pride. Greed. Gluttony. Lust. Envy. Wrath. This month we asked our Milwaukee fascinators to choose their deadly sin, from the seven deadly sins, and tell us about it. We celebrated Tiffany’s birthday with a departure from our usual surprise..
Kelly here! In the last couple of years, I've taken on the role of "sales team" for Filament, and I've found that networking is my #1 referral source month after month. Interestingly, everyone that I talk to shares their distaste for having to go out and hit the..
Having An Online Business May Seem Daunting...
But social media is making it easier than you’d think - and we can thank Instagram.
This month, our cast of mindshine characters included six women with a lot in common - including their passion for people and Milwaukee. Don't be fooled by how serious they look in their pictures, there were roars of laughter, and even a round of applause during..
I try to do as much reading, listening, and learning as possible to help me grow Filament. Often, friends and colleagues will ask me what I'm reading, so I decided to create a monthly quick list of my top 3 leadership resources. Enjoy!
Recently, I pulled the Filament team together for a day of goal-setting for Q3. I recognize that I’m an aggressive goal-setter and expect a lot from my team, so I pushed them outside of their comfort zone.
Consider the potential business you're missing out on in the social media world. According to Hubspot, “social media provides almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.”
Filament recently had the privilege of hosting a musician, a former cop, and an ultimate frisbee athlete for an outdoor evening of mindshine. In Milwaukee, WI, being outside, in the spring air - there is really nothing like it. Everyone & everything comes to life...
Over the years, we've been able to observe what actions lead to the best online marketing results. Follow our simple tips below and you'll be on your way to mastering Internetmarketing for your small business.
Our April mindshine guests dove right into the topic of Fostering - and, by golly, was it ever intense. Each guest chimed in with an interpretation that will leave you wishing you were at the table. Read on to hear what these amazing local fascinators had to say.
When it comes to staying relevant, many of us know social media should be a part of our online strategy and yet - most businesses don't know which social media platforms to spend their resources.
"Are you ready to play with the concept of Death, Dying & Are You Living?" This was the kick off question to Filament's March-themed mindshine. "It sounds like a great game of bar dice! Let's do it," our guests replied. Despite the light-heartedness, the topic was a..
Hand Holding. What does it mean to you? Our mindshine guests recently opened up on the topic over dinner and drinks, and was it ever interesting. Check it out.
Let me preface. "A Span of Seven Years" was so involved, so intriguing, that we almost forgot to record the evening. Image by image, you can see the intensity captured throughout the night. Here is what our brilliant mindshine guests had to say about our January..
Filament is committed to growing and creating sustainable, well-compensated jobs to support our local economy and community here in Milwaukee and southeastern Wisconsin. We’ve been working toward hiring our next employee for a while now, and are so pleased to..
This past December, six local possibilitarians were invited to mindshine on the topic of: That One Sound. Here's a small glimpse into an evening of real connection, real women, and a real exchange of stories, ideas, and gregarious laughter.
One of the things I struggle with as a growth-focused business owner is how exactly to set short term and long term goals. As well as how to get my team to set goals that are cohesive with the overall vision of our company. Recently, I sat down with my coach, Rebecca